Last weekend, I took lovely Mother WITS out shopping for her first foray into the world of high end beauty. Our first stop was the YSL counter in Debenhams, where we were almost instantly approached by a fairly persistent heavily made up counter lady. ‘Here we go’ I thought….I asked which products she would recommend, and her hand moved at the speed of light to the YSL’s Youth Liberator Serum.
IT WAS £90.
I played along, and thought it was worth at least hearing the sales speel. I asked the counter lady if the ingredient referred to on the box as ‘GLYCANS’ was actually Glycolic Acid. No, I was told that these were ‘like little robots that sent messages to the skin to look young again’. Oh right.
Exit stage left.
It did get me thinking…and then researching. So here’s a little post detailing everything I now know about YSL Youth Serum, and its mysterious ingredient ‘glycans’.
SO…what are Glycans then?
‘Glycan’ is actually the name for the sugars found in the tissues in our skin. They are also known as ‘poly saccharides’. Glycans also send messages to the skin to boost collagen production, which is what keeps our skin plump looking and wrinkle free.
SO, if i’ve got them already….why do I need to pay £90 for some more?
Well, as you get older, glycans breakdown and stop communicating with the skin, which has the knock on effect of reducing the production of collagen and increasing the chance of developing wrinkles. YSL claim that the Glycans in their Youth serum will be absorbed by the skin and stimulate the production of collagen.
Is that true though?
Studies into glycan and glycobiology is still in the early stages, and as of 2012 a study of only 600 woman had been undertaken to study the results of using a glycan based cream. It is worth pointing out that YSL employed the services of Professor Peter Seeberger, one of the most eminent scientists in the field of Glycobiology, so it would appear that glycans and aren’t another flash in the pan. Harpers-Bazaar also put the product to a panel test and most users raved about the brilliance of the cream, an opinion that was matched by the BBC programme Horizons when they investigated YSL’s claims, and the image below is pretty exciting!
Prof. Seeberger does however admit that Glycans are a small piece in the very complex arena of anti-ageing skincare, and investigation into whether the use of Glycans in cosmetics will actually provide long term anti ageing effects is in its early stages.
So all in all, we’re pleasantly surprised, and may even consider giving one of cheaper Youth Liberator products a go.
What do you think? Have you tried these products? Comment below and let us know.